A note from the founders

  • From Christian

    Every idea starts with a problem. Ours was obvious: our 7-year-old daughter did NOT want to read. As a literature teacher, I was so worried. Would our daughter become just another statistic — one of those kids who suffers longer-term impacts because of their early reading struggles?

  • From Noemi

    I desperately wanted to help our daughter, but I didn’t know where to begin. I enrolled in teachers’ college, but even after three years, I still had no idea how to introduce a child to the first steps of reading. Something was wrong. So, I started researching on my own and learning more about the science of reading. Unfortunately, all the starter readers I found were either very expensive, outdated, boring, or ignored the foundations of what I had learned.

Our challenge was clear: develop fun and accessible tools to make the first steps into reading easier and more engaging.

We wanted to create a new type of decodable book: one that was affordable for all the families. We wanted to make books with which every new or reluctant reader can learn at their own pace, and every parent has a starting point they can trust. So we joined forces to create our own series of effective books based on a systematic and explicit progression of letter-sounds that were also interesting, easy to read, and affordable. We hope they help your little reader as much as they did ours. Today, she’s an avid reader and a high school honour student in the top 10% of her grade.